Dooey

Dooey: How Store Owners Use It Every Day

Dooey reads your own sales, charge accounts, and transaction history to answer the questions you have been asking manually for years.

Dooey in the Rundoo staff app on a phone, listing the Benjamin Moore products sitting at negative inventory in a store's Redwood City location with the on-hand count for each SKU

Ron, Jason, and Rick each run independent paint stores. Each of them was skeptical when they turned on Dooey. And each of them found something specific they had been missing: lapsed customers, a months-long pricing error, a $400 transaction that charged 100 units instead of one. Here is what happened.

The discussions featured Jason, who operates multiple paint retail locations across California, Ron Soto of AllPro Paint in Atlanta, who runs a high-volume independent paint store competing with Sherwin-Williams and big-box retailers, and Rick from Colorama Paints and Supplies, who manages paint retail, manufacturing, and distribution. All three owners have built successful businesses with complex operations, and all three are using Dooey to ask the questions their old systems could never answer. Here are three ways they use it every day.

Using AI to win back customers

Ron Soto AllPro Paint Atlanta, Georgia

Ron runs an independent paint store competing with Sherwin-Williams and big-box retailers. His business has strong customer relationships and competitive pricing, but he faced questions about what was happening with customers who came during the 2022 market disruptions. When he first heard about Dooey, he started using it out of curiosity.

"I wouldn't have even known how to look that up without the AI," he said. At first, he wondered if the technology could really help him understand his customer base. "Once they see our price list, the majority of the time, they come back," he noted after putting the insights into action.

His advice? Start asking questions. The tools are ready, and you can begin getting answers about patterns in your business, like:

What Ron started asking

  • Which customers have stopped buying recently?
  • What products were they purchasing before they left?
  • How does my pricing compare with competitors?

Ron uses Dooey as an analysis partner, helping him identify high-value customers who drifted to competitors. "Sometimes it feels like it reads my mind," he said. He turned those insights into personal outreach calls, then used real-time pricing data to offer custom price lists that addressed misconceptions about independent retailers being more expensive. "It's like having an extra staff member who just does the legwork," Ron explained. Of the 20 drifted high-value accounts Dooey surfaced, half made purchases in the three months following Ron's outreach. One customer had spent over $15,000 in 2022, then went nearly silent for two years. Ron called him, offered deliveries to close the convenience gap, and won back the account within a week. The first two months of 2026 were already better than all of 2025 for that customer.

Catching pricing issues before they add up

Jason Multi-location paint retailer California

Jason manages multiple paint retail locations that process hundreds of daily transactions. His stores offer various employee benefits, customer programs, and pricing structures, meaning he has questions about what's happening across locations, as well as potential issues he needs to catch early. When he first enabled Dooey's Daily AI Summary, he turned it on out of curiosity.

"When I started getting alerts and reviewing some different transactions, I think it quickly became something that felt valuable," he said. Previously, Jason was uncertain about AI tools. "Early on, I was like, 'Will this actually catch real problems?'" he recalled. "'Is it reliable enough for daily use?' And I'd say yeah it absolutely is."

His advice? Don't wait for a major loss. The technology is ready, and you don't need to review every transaction manually. If you set up monitoring, you can start catching issues in your business, like:

What Jason started asking

  • Are there unusual margin exceptions across my locations?
  • What pricing errors am I not seeing in daily operations?
  • How do employee purchases compare with standard transactions?

Jason uses Dooey as a watchdog tool, and checks his daily summaries each morning. "It's like having someone who reviews everything overnight," he explained. He previously missed a pricing configuration error that persisted for ten weeks and cost over $4,200 in lost margin. "If you catch something early, you can fix it fast," Jason recommended. "The visibility it provides changes everything."

Building trust through daily quality checks

Rick Colorama Paints and Supplies Paint retail, manufacturing, and distribution

Rick operates a multi-location paint retail and manufacturing business that processes high volumes of transactions, customer orders, and inventory movements. Each day has different implications for accuracy, customer satisfaction, and team accountability, meaning he's full of questions about what's happening across his locations today, as well as mistakes he needs to prevent. When he first heard about Dooey's Daily AI Summary, he enabled it somewhat reluctantly.

"When I started getting alerts and reviewing some different anomalies, I think it quickly became something I actually looked forward to," he said. Initially, Rick was skeptical about AI tools. "Early on, I was like, 'Is this actually useful?'" he recalled. "'Will it just create more noise?' And I'd say no, it absolutely cuts through the noise."

His advice? Let AI do the patrolling. The technology is ready, and you don't need to manually audit every transaction. If you review daily summaries, you can start catching issues in your operations, like:

What Rick started asking

  • Are there pricing or quantity errors slipping through?
  • What mistakes am I not seeing across my stores?
  • How are my teams performing on customer data collection?

Rick uses Dooey as an operations watchdog, receiving text alerts each day. "It caught an anomaly... we would have never caught it otherwise," he explained. The system once flagged a $400 transaction error (100 units charged instead of 1), allowing Rick to fix it proactively before the customer noticed. "The customer was super appreciative," Rick said. The daily visibility also motivated better habits, like his team becoming more diligent about entering customer information. "It forced me into it... and I actually like it quite a bit now," he admitted.

Frequently asked questions

What is Dooey?
Dooey is the AI assistant built into every Rundoo screen, and it does three jobs: it analyzes the store's data, it acts on the owner's behalf, and it automates routine work. Because it reads the sales, charge accounts, and transaction history already sitting in your own Rundoo account, the answers come back about your store rather than about independent retail in general, which is the difference between a report and an answer.
Was Dooey previously called Rundoo AI?
Yes. Rundoo AI was renamed Dooey in July 2026, and it is the same assistant behind the same purple button rather than a new product. The reasoning behind the change is in Meet Dooey, and older material that still says Rundoo AI is describing what is now called Dooey.
What is the Daily AI Summary?
It is a scheduled overnight review of the previous day's activity that sends what looks wrong before the store opens. Owners use it to catch margin exceptions across locations, pricing configurations that quietly drifted, and quantity errors rung at the counter, which are exactly the problems that stay invisible until somebody reconciles a whole month and finds them the expensive way.
What kinds of questions do store owners ask Dooey?
The valuable ones tend to be the questions nobody could look up by hand: which customers have stopped buying and what they used to purchase, where margin exceptions are clustering, which pricing rules are firing when they should not, and how the team is doing on collecting customer information at the counter. Owners on this page describe using it to win back drifted accounts, catch a pricing error that had been running for ten weeks, and flag a transaction that charged 100 units instead of one.

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