Brand

Rundoo Brand Guidelines

Resources for presenting the Rundoo brand consistently and professionally across all platforms. Keep it clean, keep it cobalt.

Rundoo wordmark

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Rundoo wordmark (snow)
Rundoo wordmark (cobalt)

The wordmark should be used in all references to Rundoo where space allows. Use the appropriate version for light or dark backgrounds.

Rundoo logo

Rundoo logo (snow)
Rundoo logo (cobalt)

A compact way of displaying the Rundoo brand. Give the mark room to breathe with clear space of at least the height of the monogram on every side. Don't recolor, rotate, or stretch it.

Rundoo icon

Rundoo icon

When referring to Rundoo on social media or anywhere a square icon is required, use this icon.

Color

Cobalt is the one action color. Warm neutrals carry the surfaces.

Cobalt
#3431D8
Smoke
#171412
Snow
#FBF5F3

Type

Display — Manrope
Aa
Everything you need to run your store
Headlines & numbers · weights 700 / 800
Body — IBM Plex Sans
Aa
Buy and price smarter, serve your customers better, and spend less time on the busywork.
Mono — IBM Plex Mono · eyebrows & labels
DO
  • Use cobalt as the single action color
  • Keep generous clear space around the mark
  • Use sentence case in copy and buttons
  • Place partner logos in their own colors on light
DON'T
  • Recolor, rotate, or stretch the logo
  • Use gradient blobs or decorative orbs
  • Introduce new accent colors outside the kit
  • Invert partner logos to white on light